How Alexandra Hallman Built a Six-Figure Travel Photography Empire—Without Being an Influencer
From Struggling to Pay Rent to Luxury Hotel Collaborations, Here’s How She Cracked the Code to Getting Paid to Travel
SANTA BARBARA ROOTS TO GLOBAL SUCCESS
Alexandra Hallman is living proof that dreams aren’t just for the lucky—they’re for those willing to create them.
Originally from Santa Barbara, California, Hallman has spent the past few years traveling across 38 countries, capturing breathtaking visuals for hotels, Airbnbs, and luxury brands like L’Oréal Paris, Ritz Carlton, and T-Mobile.
But unlike most travel photographers, she didn’t start with expensive gear, industry connections, or a massive online following.
Instead, she started with a relentless work ethic, mastering Lightroom, and a deep understanding of what brands actually need.
That realization transformed her life. In just one year, she went from juggling three jobs to pay rent to making over $200,000 selling travel content to brands and hotels—without ever relying on sponsorships or ad revenue.
“I wasn’t trying to be an influencer. I wasn’t chasing viral posts. I just realized hotels needed high-quality marketing photos—and I could provide them,” Hallman says.
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