dirty details of usage rights

Pricing Framework Overview

When a hotel or company wants to license your existing images (not a custom shoot), the pricing depends on three primary factors:

1. Usage rights (how and where the image will be used)

2. Duration (how long they want to use it)

3. Visibility & reach (how large the audience will be — e.g., a local boutique hotel vs. Marriott’s global campaign)

   
   

my pricing guide is based on this baseline:

• $1,600–$4,200 for luxury hotels and resorts for 20–30 photos

• $4,000–$12,000 for full property coverage

• These are for custom shoots with full usage rights forever, which aligns with top-tier industry pricing standards.

  
  

When selling or licensing existing images (not shooting new ones), you generally:

• Charge per image (for simplicity and fairness)

• Offer discounts for bulk sets

• Add multipliers for extended usage

here are some industry benchmarks to go off of:

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