PRICING | USAGE RIGHTS
if a hotel would spend $8,000 on print ads... your 25 high-quality photos for digital use are worth at least $1,000–$2,500.
remember: they aren’t paying for your time.
they’re paying for how your content sells their rooms.
Pricing Framework Overview
When a hotel or company wants to license your existing images (not a custom shoot), the pricing depends on three primary factors:
Usage rights (how and where the image will be used)
Duration (how long they want to use it)
Visibility & reach (how large the audience will be — e.g., a local boutique hotel vs. Marriott’s global campaign)
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