Formula
- Alexandra Hallman
- Apr 6
- 1 min read
Updated: Jun 23
Hotels and brands are shifting away from influencer vanity metrics. They’re not interested in how many people watched your story. They care about content that converts—photos that sell rooms, videos that stop the scroll, and assets they can use in campaigns.
You’re not selling your audience. You’re selling value. The right visuals, strategy, and messaging are worth more than 10,000 followers.
Bonus Tip:
Use this in your pitch:
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