What do I say when a hotel says they have their own marketing agency?
- Alexandra Hallman
- Dec 7
- 4 min read
Hi my loves 💛
I get this question constantly, and I’m so glad you asked because it confuses everyone at the beginning — and it used to confuse me too.
Here’s the truth nobody tells creators:
Hotels having a marketing agency has nothing to do with you.
You are not trying to replace their agency — you are offering something their agency cannot give them: fresh, authentic, on-site content created inside their actual rooms by a real traveler their guests trust.
Agencies don’t sleep in the rooms.
Agencies don’t eat the breakfast or walk through the lobby.
Agencies don’t know what moments actually make someone click “Book Now.”
You do.
That’s your power.
Agencies can charge around 30k-50k a month, you'll always be an easier choice for them.
And when you know how to position that power, every door opens.
Why “We Already Work With a Marketing Agency” Is Not a Rejection
Most beginners panic because it sounds like the door is closed.
But here’s what it actually means:
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